BYBLOS
Byblos was established in 1973. Their innovative and original style rapidly became recognised worldwide. Today the new design objectives have been entrusted to an extremely talented team. The new owner of Byblos is Swinger International (www.swinger.it) with its headquarters in Bussolengo (Verona, Italy). Since 1971 Swinger International has been interpreting both industrial and tailored products exemplifying ?Made in Italy?. The new identity for the Byblos men?s and women's collections has a clear consistent style characterized by specific colour, material and line. The prints give a strong brand identity using innovative pattern and technique, matched with super light models of research, which deliver a coherent style translating into a distinctive and individual image. This is the concept that sets the Byblos product apart. Wearability, immediate appeal and essential detailing are at the heart of the new Byblos world. Luxottica Group has been manufacturing Byblos-branded eyewear since 1989. The styles in the Byblos collection reflect a fresh, contemporary, and nonconformist cutting-edge style with frames and lenses in bright, variegated colors. Those who choose Byblos eyeglasses prefer a product that is lightweight and not too sophisticated or intellectual and has a comfortable fit and yet a sporty and sleek style at the same time.